Atlanta, GA – Today, Homefield Equity officially launches Traction with the goal of helping serious enthusiasts solve one of the biggest challenges they face, insurance.
Traction is an insurance agency that helps car people navigate coverage for race, track, show, lowriders and other modified or unique cars. By being car enthusiasts themselves, they understand that car people need different solutions that are not always available to, or within the capabilities of, traditional agents. Traction makes finding coverage easy allowing you to feel confident and get back to having fun with your cars.
Traction provides a full suite of insurance products aimed at serious enthusiasts. The agency offers enthusiast and collector insurance, coverage for exotics, unusual or hard to place kit cars or replicas vehicles; storage and trailered only policies for show and race cars; on track insurance by the day, event or year; motorsports insurance; excess liability policies on and off track and so much more.
Traction is available to any kind of car enthusiast, but focuses on those who have deep rooted passions in their cars or automotive hobby. Traction is available in a growing number of states. The products and services are provided through key underwriting and managing general agent partners.
About The Full Service Enthusiast Insurance Agency
Traction’s parent, Homefield Equity pioneered the concept of creating a true, solution oriented and full service insurance agency aimed at car enthusiasts through its brand Shift Brokers. With the launch of Traction, Homefield Equity will further refine it’s vision and focus on helping serious car enthusiasts find the best options on insurance.
Ultimately, the Shift Brokers brand will be folded into the new Traction organization, immediately being known as Shift Brokers by Traction. There are no immediate plans to change program offerings or our tireless dedication to being customer centric.
About Traction Policies And Product Offerings
Traction is an agency that markets and sells insurance policies underwritten by partners across a full landscape of products. Products and policies are described in general terms and may vary from carrier to carrier and state to state. Products described are not an offer for coverage or a guarantee of insurability.
